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MEDIA & PRESS

THE CARPENTER COLLECTION

This is a series of minimalist and eco-friendly wooden watches for people who appreciate the simple, beautiful things that stand out from the crowd.

"We've transformed wood as a material."

Overview: Analog Watch Co. believes that you should never waste an opportunity to express yourself. We believe in taking the objects that pass through our lives without attracting much attention and making them stand out. We use unconventional materials that recall the effortless beauty and timelessness of nature, and our simple, strong, and minimalist products are designed to showcase the authenticity of the raw materials.

Analog Watch Co. retails at the MoMA, the Barnes Foundation, and at design stores, museums, and boutiques worldwide.

The Problem: Most watches are clunky and made of plastics and harsh metals. It’s hard to find a wooden watch that doesn’t contain wooden links or is cluttered with markings and branding, and plenty other are just poorly designed. We know we can do better.

How We Solve Through Design: Our work is a minimal, uncluttered, iconic design with clean lines, a unique texture, and is sustainably manufactured. We are dedicated to exploring new ways of considering materials. We stand by our product and our commitment to nature: our partnership with Trees for The Future, a 501(c)(3) non-profit, ensures that a portion of our profits for each watch purchased will pay for the planting of a tree. Not only that, but our design is 80% biodegradable.

How to Find Us: Shop our store at www.analogwatchco.com. To follow the progress and behind the scenes work involved in design, be sure to follow our blog, FacebookInstagram, and Tumblr to see what we're doing behind the scenes. You can also subscribe to our mailing list on AnalogWatchCo.com for curated content about manufacturing, design, style, art, and new products.

Download high resolution images on our drop box herehttps://www.dropbox.com/sh/xnm0zv661qglgen/AAA8KXs8gMDlqA3MlUsDrjkSa?dl=0

Quotes:

"An Analog Watch is much more than a watch-- it’s a piece of art; a tiny sculpture on your wrist, and a little piece of nature that you can always carry with you." - FOUNDER, LORENZO BUFFA

“Wooden watches already exist - but they copy metal and alloy designs. We want to redefine how wood can be used.” - FOUNDER, LORENZO BUFFA

“I was interested in watch designs that were not bulky and were somewhat minimalist in nature. I found yours and fell in love with the simplicity, and the soft deep grain of the wood is really attractive. I love your mission and story too." - CUSTOMER ANNA HARTWICK

THE MASON COLLECTION

Overview: Analog Watch Co's Mason Watch is the world's first stone watch with a solid body and face made of real marble. For nature and art-lovers everywhere, the Mason Watch is a fresh take on an old idea -- a functional marble sculpture for your wrist.

Following the success of The Carpenter Watch (MoMA Best Seller + worlds flexible wood band watch) Analogs design has been built with premium quality components for those who appreciate design and nature. In using genuine marble combined with a Swiss Made movement, Analog aims to differentiate from the existing watch industry by elevating the materiality and experience of watches.

The core concept is to show off the one-of-a-kind natural beauty of stone.  Each watch comes with a premium top grain leather strap hand crafted by our Amish Leathersmith partners in Lancaster, Pennsylvania, USA.

Main Points:

•     Even the most unique watches today are, at best, variations on an old idea: metal or alloy bodies, low quality parts, obtrusive logos, and imitation leather straps. Rather than a metal body, we've produced a watch unlike any currently on the market.

•     We are interested in new methods and techniques - so thus design pieces through the lens of innovation.

•     The Mason Watch body is precision cut from solid marble and has taken over a year to develop.

•     Premium components are inside and out - From the Swiss Made movement, to genuine marble, to our hand crafted straps.

•     The decision to not add a logo to the face is to protect the conceptual spirit of the design.

•     Our goal is to reinterpret the watch as an accessory. We want to make timepieces that aren't expensive status symbols, or thinly veiled advertisements for luxury brands. We want watches to be little pieces of art that remind the wearer of nature, and help one self-express to the world a bit of your personality.

•     Forms found in nature such as pineapples, snowflakes, and honeycomb inspire the hexagon shape.

•     Retail for $299 

Press Mentions:

•     Fast Co. Design: Like A Rolex for Michelangelo, This Watch Is Made Out Of Marble

Download high resolution images on our drop box herehttps://www.dropbox.com/sh/xnm0zv661qglgen/AAA8KXs8gMDlqA3MlUsDrjkSa?dl=0

Quotes:

"To stay close to nature is a part of our instinctual being. When it comes to creating, I can't help but to turn to natural materials first." -FOUNDER, LORENZO BUFFA

"As an artist and entrepreneur, it's my goal to differentiate ourselves by merging new ways of thinking with new methods and processes." -FOUNDED, LORENZO BUFFA

THE CLASSIC COLLECTION

Overview: Philadelphia design studio Analog Watch Co. created a new watch line, the Classic Collection. For those who appreciate nature and quality craftsmanship, the Classic Collection features ultra-thin watches with genuine wood or ceramic stone detailing. Accompanied by easily interchangeable premium leather straps made-in-USA, there is a look that suits any occasion.

Known for a bold architectural design aesthetic and the cutting edge use of unique natural materials, Analog's new design follows the demands of its dedicated fan base for an everyday watch with a timeless look. Following the success of the Mason Watch and the Carpenter Watch (a MoMA Best Seller + the world's first flexible wood band watch) Analog's new design has been built with premium quality components for those who appreciate design and nature.

Using real wood and ceramic stone with a Swiss Made movement, Analog aims to remind the wearer of nature no matter what environment he or she find themselves in. Each watch comes with a choice of interchangeable premium top grain leather straps hand crafted by expert Amish Leathersmiths in Lancaster, Pennsylvania.

Main Points:

•     We found that many people today value versatility in their style choices, so we made a watch that can be adapted to any situation -- casual, formal, modern, or classic.

•     Our unique handcrafted NATO/ZULU straps can be changed without tools, giving you limitless combinations to go with any look.

•     We believe that watches aren't just fashion accessories; they're sculptures for the wrist. Our designs reflect this.

•     Many watches today use cheap alloy bodies, low quality parts, obtrusive logos, and imitation leather straps. Using natural materials and patterns, accessible and classic design, and expert craftsmanship, we have produced a watch that effortlessly combines high art and practicality in a unique way.

•     Premium components are inside and out - From the Swiss parts movement, to genuine wood or ceramic stone, to our hand crafted straps.

•     Retailing for $165

Press Mentions: 

•     Wall Street Journal - Quirk and Creative Options for Father's Day Gifts

•     Cool Hunting - Analog Watch Co.'s Mason Collection

•     Fast Co. Design - Like A Rolex for Michelangelo, This Watch Is Made Out Of Marble

•     Design Milk - These Watches Are Like Marble Sculptures For Your Wrist

•     High Snobiety - These Marble Watches From Analog Watch Co. Are a World's First

•     Cult of Mac - The anti-Apple Watch with made of marble, and it's killing it on Kickstarter

•     Treehugger - Classic contemporary wooden watches are made with lumber offcuts

Download high resolution images on our drop box herehttps://www.dropbox.com/sh/xnm0zv661qglgen/AAA8KXs8gMDlqA3MlUsDrjkSa?dl=0

Quotes:

"To stay close to nature is a part of our instinctual being. When it comes to creating, I can't help but turn to natural materials first."- FOUNDER, LORENZO BUFFA

"As an artist and entrepreneur, it's my goal to differentiate ourselves by merging new ways of thinking with new methods and processes."- FOUNDER, LORENZO BUFFA

Founder Bio:

Growing up in the rolling hills of eastern Pennsylvania, Lorenzo Buffa was surrounded by nature from an early age. This influence is apparent in his work today, which is firmly rooted in organic forms and natural materials. With a background in Art and Industrial Design, he aims to elevate the conventional wrist watch into a form of wearable art.

In 2013 he launched Analog Watch Co. in Philadelphia, a sustainably-minded design studio with the aim of bringing the minimal elegance of nature into daily life. Analog has committed to planting a tree for every wood watch sold and has longer term goals to partnering with other organizations specific to each collections material.

As a designer, Buffa seeks to merge the worlds of conceptual design with the practicality of real products that reach a broad audience. His work is sold online, in the MoMA Design Store, and through museums and boutiques worldwide.

Analog was started when an art school college grad found himself out of work and literally, cleaning toilets. Designer Lorenzo Buffa took to Kickstarter in 2013 to launch his first collection raising $75,000 in funding. Analog now has a studio and showroom in Philadelphia Pennsylvania and sells watches worldwide.