The intent was to create a gender neutral and iconic form out of wood. We ended up developing the first soft strapped wooden watch!
Analog Watch Co. started in 2012 as a material based design project with the idea to
In 2013 we identified manufacturers and began working out our supply chain. After multiple iterations and changes to various prototypes with our manufacturers, we now have everything in place and are ready to place our order for the first round of inventory!