"First Ever Soft and Flexible Wrist Watch Made of All-Natural Wood by Analog Watch Co. "






" We've transformed wood as a material. "







The Carpenter Collection is the first ever line of gender neutral wooden watches designed with a truly soft and flexible wooden strap! Help us bring this product to market by spreading the word about our story and our Kickstarter campaign!

Kickstarter Link: http://kck.st/GTWjGk  

(embed code for the video is also at the above link!) 

We've spent months working on our design and process, and another few months securing manufacturing for production. We are ready to place our first orders for inventory.  What started as a project of passion, has turned into a bigger brand built around using unique and natural materials, with a focus on a highly refined design process. 

Analog will be focused on sculptural and highly designed wrist watches. We are interested in working with other organic and natural materials. We have some great ideas in store!



  "We think the simple, clean, and iconic design highlights the all-wood grain.



Designer and founder, Lorenzo Buffa, has a background in the product industry. He is an experienced wood worker and he holds a Bachelors of Science in Industrial Design. He's from a mountainous region of  Pennsylvania  but lives in Philadelphia. He's recently been the recipient of a grant from the  Corzo  Center for The Creative Economy and was a participant in GoodCompany  Ventures 2013  Startup  Accelerator

 Kickstarter  campaigns operate under an “all-or-nothing” funding model so if the Carpenter Collection doesn’t reach its goal at the end of 30 days then we can't bring this design to market. Help us, and you might be among the first in the world to wear a soft, beautiful, wood and leather watch!


"Our inspiration comes from the positive feeling one gets when they are immersed in a natural surrounding. "  



While we may have hit our initial goal to order inventory early on, we still need support!  Surpassing our goal will allow us to more fully fund the brand and company. Additional funding will cover costs involved in packaging, securing an order fulfillment service, and designing future collections based on beautiful and natural materials. 


To follow the progress and behind the scenes work involved in design, be sure to follow us on FacebookInstagram, and Tumblr to see what we're doing behind the scenes!


If you’d like more information about The Carpenter Collection and Analog Watch Co., or to schedule an interview with Lorenzo please, email info@analogwatchco.com. You can also give us a ring at 484-904-8008











Our first collection, The Carpenter Collection

Our first collection, The Carpenter Collection

Founder/Designer, Lorenzo Buffa

Case Drawings

Early Prototypes

Early Prototypes

Blackwood & Leather

Red Sanders & Makore

Inspired by Nature

Early Prototypes 

Early Prototypes 

Strap Studies

Body Studies

Watch Tools

Carpenter Collection without logo

Carpenter Collection without logo


Highly Engineerd Design

Analog Watch Co. Logo


Early prototypes made with laser cutter

First Functioning Prototype