Presenting The Carpenter Collection: Minimalist Wooden Watches by Analog Watch Co.
"We've transformed wood as a material."
This is a series of minimalist and eco-friendly wooden watches for people who appreciate the simple, beautiful things that stand out from the crowd.
Overview: Analog Watch Co. believes that you should never waste an opportunity to express yourself. We believe in taking the objects that pass through our lives without attracting much attention and making them stand out. We use unconventional materials that recall the effortless beauty and timelessness of nature, and our simple, strong, and minimalist products are designed to showcase the authenticity of the raw materials.
Analog Watch Co. retails at the MoMA, the Barnes Foundation, and at design stores, museums, and boutiques worldwide.
"An Analog Watch is much more than a watch-- it’s a piece of art; a tiny sculpture on your wrist, and a little piece of nature that you can always carry with you."
- Founder, Lorenzo Buffa
The Problem: Most watches are clunky and made of plastics and harsh metals. It’s hard to find a wooden watch that doesn’t contain wooden links or is cluttered with markings and branding, and plenty other are just poorly designed. We know we can do better.
How We Solve Through Design: Our work is a minimal, uncluttered, iconic design with clean lines, a unique texture, and is sustainably manufactured. We are dedicated to exploring new ways of considering materials. We stand by our product and our commitment to nature: our partnership with Trees for The Future, a 501(c)(3) non-profit, ensures that a portion of our profits for each watch purchased will pay for the planting of a tree. Not only that, but our design is 80% biodegradable.
“Wooden watches already exist - but they copy metal and alloy designs. We want to redefine how wood can be used.”
- Founder, Lorenzo Buffa
“I was interested in watch designs that were not bulky and were somewhat minimalist in nature. I found yours and fell in love with the simplicity, and the soft deep grain of the wood is really attractive. I love your mission and story too."
- Customer Anna Hartwick
How to Find Us: Shop our store at www.analogwatchco.com. To follow the progress and behind the scenes work involved in design, be sure to follow our blog, Facebook, Instagram, and Tumblr to see what we're doing behind the scenes.
Analog Watch Co. does more than just create beautiful goods. Subscribe to our mailing list on AnalogWatchCo.com for curated content about manufacturing, design, style, art, and new products.
WE HAVE AN ASSORTMENT OF IMAGES, A SAMPLING IF BELOW BUT YOU CAN FIND ALL OF THEM here.